Yes, even in today's connected world, tactile marketing can be a valuable vehicle to touch your customer. But, bright paper and glossy coatings are not what cuts through the clutter. Effective messaging that engages and leaves a lasting impression is what seals the deal.
When will the end-user read the brochure? What's the message a particular paper sends? Is there a way to make a brochure interactive?
BaxterMartin's work sells product because we inject strategic thinking into every piece of collateral we design. Take a look.