What does your company logo say about... well, your company? Your company's corporate identity is often the first indication of how successful is your brand.

And yet, with all the color fanfare we love to inject in today's logos, good corporate identity must work in its most basic form: black. Here's a test. Take your business card or letterhead, put it in a fax machine, and press copy. Look at what comes out. Did your logo "fax" well? Did it become a black blob? Can you still tell what it says?

BaxterMartin is a leader in stunningly beautiful corporate identity design. Take a look.